The SMM research phase is fundamental when it comes to starting your advertising campaign off on the right foot.

This process is all about taking the universe of relevant audiences and filtering them down to the most effective opportunities available. This is done by taking into account things like past campaigns run in your industry, competition, and the types of ads that will likely convert the best.

Phase two is SMM Strategy. The purpose of Social Media Marketing is to generate more leads or revenue by getting your business in front of new .

Creating a social media marketing strategy helps in maximizing the quantity and quality of leads brought in throughout your advertising campaigns.

The SMM testing phase allows advertising campaigns to continuously improve conversion rates over time, both on the ad level and on your site.

The key areas within your ad that will be tested are Post Text, Call-to-Actions, Link Preview Content, Use of Image vs. Video, Ad Formatting, Questions Vs. Statements, Stating the Price, Target Audience, and Profile Elements.

Testing the ad is important, however, split testing on your designated landing page is just as crucial. That said, the areas that will be tested directly on your landing page are Body Content, Call-to-Action, Credibility Elements, Headlines and Subheadlines, Imagery, Long Copy Vs. Short Copy and Page Layout.

SMM reporting is a powerful resource that breaks down all of the results and progress made throughout your campaign up to that point in a clear, easy-to-grasp manner so you can see exactly how your investment is paying off.

A Social Media Marketing report will typically include breakdowns of your ad accounts and all tracked metrics, Conversions, Campaigns, Phone Calls, Form Submissions, Activity, and Action Plan. 

The goal of SMM optimization is to evaluate your campaign and historical data up to this point to further refine and improve your Clickthrough rate (CTR) and Conversion Rate (CVR).

By understanding what is working and what is not, this provides a good foundation for continued improvements to make sure your campaigns are as profitable as possible.   

In the SMM consulting phase, you will sit down with a Social Media Marketing specialist to break down the current state of your campaign.

In this consultation, your SMM specialist will break down the best opportunities for growth if necessary and how to ramp up your current campaigns to continue increasing your business’s revenue.