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Digital Marketing
Are you looking to increase your website traffic and revenue through paid advertising? PPC helps get your site in front of the right people at the right time while searching online. Partnering with Pay Per Click Management specialists with proven success in your industry will help maximize the number of quality leads generated for your business and the revenue earned. Click the button below to learn more about the PPC Process!
Dedicated Team Focused On Results
Keeping track of your PPC efforts and understanding what will actually get you results while still trying to manage your business is no easy feat. That is why partnering with a team of PPC Management specialists with a track record for success in your particular industry is crucial. Not only will it take something off your mind to think about, but it will also ensure your advertising efforts and budget are aimed in the right direction to maximize your business’s potential new customers and exposure.
Efficient Campaign Management
In House Specialists Skilled In Every Facet Of PPC
Dedicated Project Manager Overseeing Your Custom PPC Campaign
The Digital Marketing Process
Wondering what the process will be like to create and optimize your Pay Per Click ad campaign? Find out by clicking on the icons below for an overview of every step in the PPC process!
Research & Strategy
Digital Marketing Production
Digital Marketing Tracking & Reporting
Digital Marketing Consulting
1
Digital marketing Research
The PPC research phase is fundamental when it comes to starting your advertising campaign off on the right foot.
This process is all about taking the universe of relevant keywords and filtering them down to the most effective opportunities available. This is done by taking into account things like user intent, search volumes, potential competition, and ranking difficulty.
2
Digital Marketing Strategy
Phase two is PPC Strategy. The purpose of Pay Per Click Management is to generate more leads or revenue by getting your business in front of new .
Creating a PPC strategy helps in maximizing the quantity and quality of leads brought in throughout your advertising campaigns.
3
Digital Marketing Production
PPC Production is where a team of highly trained Pay Per Click specialists work seamlessly to execute the strategy created in phase number two.
The tasks being carried out here consist of creating and laying out campaign templates, setting up all necesary tracking, writing converting ad copy, analysis of campaign performance, keyword testing, monitoring placement time, and adjusting bid prices.
4
Digital Marketing Tracking
PPC tracking helps to keep your active campaigns in check and sustain effectiveness and efficiency so that you get the best results possible.
This phase breaks down into six key areas: 1. CPC Tracking, 2. Event Tracking, 3. Goal Tracking, 4. Conversion Rate Tracking, 5. E-commerce Tracking, and 6. Phone Conversion Tracking.
5
Digital Marketing Testing
The PPC testing phase allows advertising campaigns to continuously improve conversion rates over time, both on the ad level and on your site.
The key areas within your ad that will be tested are Assurance, Call-to-Actions, Credibility Elements, Display URLs, Offers, Questions Vs. Statements and Stating the Price.
Testing the ad is important, however, split testing on your designated landing page is just as crucial. That said, the areas that will be tested directly on your landing page are Body Content, Call-to-Action, Credibility Elements, Headlines and Subheadlines, Imagery, Long Copy Vs. Short Copy and Page Layout.
5
Digital Marketing Reporting
PPC reporting is a powerful resource that breaks down all of the results and progress made throughout your campaign up to that point in a clear, easy-to-grasp manner so you can see exactly how your investment is paying off.
An SEO report will typically include breakdowns of your ad accounts and all tracked metrics, Conversions, Campaigns, Phone Calls, Form Submissions, Activity, and Action Plan.
5
Digital Marketing Optimization
The goal of PPC optimization is to evaluate your campaign and historical data up to this point to further refine and improve your Clickthrough rate (CTR) and Conversion Rate (CVR).
By understanding what is working and what is not, this provides a good foundation for continued improvements to make sure your campaigns are as profitable as possible.
6
Digital Marketing Consulting
In the PPC consulting phase, you will sit down with a Pay Per Click specialist to break down the current state of your campaign.
In this consultation, your PPC specialist will break down the best opportunities for growth if necessary and how to ramp up your current campaigns to continue increasing your business’s revenue.