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Display Advertising
Are you looking to increase your website traffic and revenue through paid advertising? Display Advertising helps get your site in front of the right people at the right time while searching online. Partnering with Display Advertising specialists with proven success in your industry will help maximize the number of quality leads generated for your business and the revenue earned. Click the button below to learn more about the Display ad Process!
Dedicated Team Focused On Results
Keeping track of your Display Advertising efforts and understanding what will actually get you results while still trying to manage your business is no easy feat. That is why partnering with a team of Display Ads specialists with a track record for success in your particular industry is crucial. Not only will it take something off your mind to think about, but it will also ensure your advertising efforts and budget are aimed in the right direction to maximize your business’s potential new customers and exposure.
Efficient Campaign Management
In House Specialists Skilled In Every Facet Of Display Advertising
Dedicated Project Manager Overseeing Your Custom Display Campaign
The Display Advertising Process
Wondering what the process will be like to create and optimize your Display Advertising campaign? Find out by clicking on the icons below for an overview of every step in the advert process!
Research & Strategy
Display Advertising Production
Display Advertising Tracking & Reporting
Display Advertising Consulting
1
Display Advertising Research
The display advertising research phase is fundamental when it comes to starting your marketing campaign off on the right foot.
This process is all about breaking down your target audience, understanding your unique product or service differentiation, auditing existing campaigns, conducting keyword research, and competition research.
2
Display Advertising Strategy
Phase two is Display Advert Strategy. The purpose of Display advertising is to generate more leads or revenue by getting your business in front of new potential customers.
Creating an ads strategy helps in maximizing the quantity and quality of leads brought in throughout your advertising campaigns.
3
Display Advertising Production
Display Advertising Production is where a team of highly trained ad specialists work seamlessly to execute the strategy created in phase number two.
The tasks being carried out here consist of creating and laying out campaign templates, creating ads, writing converting ad copy, designing any necessary visuals, creating landing pages, and campaign structure.
4
Display Advertising Tracking
Display advertising tracking helps to keep your active campaigns in check and sustain effectiveness and efficiency so that you get the best results possible.
This phase breaks down into six key areas: 1. CPC Tracking, 2. Event Tracking, 3. Goal Tracking, 4. Conversion Rate Tracking, 5. E-commerce Tracking, and 6. Phone Conversion Tracking.
5
Display Advertising Testing
The Display Advertising testing phase allows advertising campaigns to continuously improve conversion rates over time, both on the ad level and on your site.
The key areas within your ad that will be tested are Assurance, Call-to-Actions, Credibility Elements, Offers, Questions Vs. Statements and Stating the Price.
Testing the ad is important, however, split testing on your designated landing page is just as crucial. That said, the areas that will be tested directly on your landing page are Body Content, Call-to-Action, Credibility Elements, Headlines and Subheadlines, Imagery, Long Copy Vs. Short Copy and Page Layout.
6
Display Advertising Reporting
Display advert reporting is a powerful resource that breaks down all of the results and progress made throughout your campaign up to that point in a clear, easy-to-grasp manner so you can see exactly how your investment is paying off.
Your report will typically include breakdowns of your media spend, impressions, average CPC or CPM, average CTR, conversions, average conversion rate, and return on ad spend (ROAS).
7
Display Advertising Optimization
The goal of display advertising optimization is to evaluate your campaign and historical data up to this point to further refine and improve your campaigns by reducing Cost Per Click (CPC) and increasing Conversion Rate (CVR).
Understanding what is working and what is not provides a good foundation for continued improvements to make sure your campaigns are as profitable as possible.
8
Display Advertising Consulting
In the display advertising consulting phase, you will sit down with an ads specialist to break down the current state of your campaign.
In this consultation, your display advertising specialist will break down the best opportunities for growth if necessary and how to ramp up your current campaigns to continue increasing your business’s revenue.