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Short Video Advertising
Are you looking to increase your website traffic and revenue through short form video advertising? Video Advertising helps get your business in front of the right people and expand your brand following. Partnering with a short form video advertising specialist with proven success in your industry will help maximize the number of quality leads generated for your business and the revenue earned. Click the button below to learn more about the Short Video Advertising Process!
Dedicated Team Focused On Results
Keeping track of your video advertising efforts and understanding what will actually get you results while still trying to manage your business is no easy feat. That is why partnering with a team of Short Video Advertising specialists with a track record for success in your particular industry is crucial. Not only will it take something off your mind to think about, but it will also ensure your advertising efforts and budget are aimed in the right direction to maximize your business’s potential new customers, exposure, and brand engagement.
Efficient Campaign Management
In House Specialists Skilled In Every Facet Of Short Video Production
Dedicated Project Manager Overseeing Your Custom Short Video Ad Campaign
The Short Video Advertising Process
Wondering what the process will be like to create and optimize your Short Video Advertising campaign? Find out by clicking on the icons below for an overview of every step in the video advertising process!
Research & Strategy
Short Video Production
Tracking & Reporting
Consulting
1
Research
The short video research phase is fundamental when it comes to starting your advertising and management campaign off on the right foot.
This process is all about taking the universe of relevant audiences and filtering them down to the most effective opportunities available. This is done by taking into account things like past campaigns run in your industry, competition, and video format that will perform best.
2
Strategy
Phase two is Short Video Strategy. The purpose of short video advertising is to generate more leads or revenue by getting your business in front of new potential customers.
Creating a short video strategy helps in maximizing the quantity and quality of leads brought in throughout your advertising campaigns.
3
Short Video Production
Short Video Production is where a team of highly trained video marketing specialists work seamlessly to execute the strategy created in phase number two.
The tasks being carried out here consist of creating and laying out campaign templates, setting up all necessary tracking, writing converting scripts, video editing, audience testing, monitoring placement time, and creating videos that are engaging.
4
Tracking
Tracking helps to keep your active campaigns in check and sustain effectiveness and efficiency so that you get the best results possible.
This phase breaks down into three key areas: Engagement Rate, Website Traffic, and Conversions.
With that said, the top metrics tracked in this phase are based on the type of campaigns being ran. More detail will be provided directly from your specialist depending on what they believe is best.
5
Testing
The short video testing phase allows advertising and management campaigns to continuously improve conversion rates over time, both on the ad level and on your site.
The key areas within your ad that will be tested are Post Text, Call-to-Actions, Link Preview Content, Video Formatting, Questions Vs. Statements, Target Audience, and Profile Elements.
6
Reporting
Reporting is a powerful resource that breaks down all of the results and progress made throughout your campaign up to that point in a clear, easy-to-grasp manner so you can see exactly how your investment is paying off.
A Social Media Management report will typically include breakdowns of your ad accounts and all tracked metrics, Conversions, Campaigns, Form Submissions, Activity, and Action Plan.
7
Optimization
The goal of short video optimization is to evaluate your campaign and historical data up to this point to further refine and improve your Clickthrough rate (CTR) and Conversion Rate (CVR).
By understanding what is working and what is not, this provides a good foundation for continued improvements to make sure your campaigns are as profitable as possible.
8
Consulting
In the consulting phase, you will sit down with your marketing specialist to break down the current state of your campaign.
In this consultation, your video adverting specialist will break down the best opportunities for growth if necessary and how to ramp up your current campaigns to continue increasing your business’s revenue.