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Social Media Management
Are you looking to increase your website traffic and revenue through social media? Social Media Management helps get your business in front of the right people and expand your brand following. Partnering with a Social Media Management specialist with proven success in your industry will help maximize the number of quality leads generated for your business and the revenue earned. Click the button below to learn more about the SMM Process!
Dedicated Team Focused On Results
Keeping track of your Social Media Management efforts and understanding what will actually get you results while still trying to manage your business is no easy feat. That is why partnering with a team of Social Media Management specialists with a track record for success in your particular industry is crucial. Not only will it take something off your mind to think about, but it will also ensure your advertising efforts and budget are aimed in the right direction to maximize your business’s potential new customers, exposure, and brand engagement.
Efficient Campaign Management
In House Specialists Skilled In Every Facet Of SMM
Dedicated Project Manager Overseeing Your Custom SMM Campaign
The Social Media Management Process
Wondering what the process will be like to create and optimize your Social Media Management campaign? Find out by clicking on the icons below for an overview of every step in the SMM process!
Research & Strategy
SMM Production
SMM Tracking & Reporting
SMM Consulting
1
Research
The SMM research phase is fundamental when it comes to starting your advertising and management campaign off on the right foot.
This process is all about taking the universe of relevant audiences and filtering them down to the most effective opportunities available. This is done by taking into account things like past campaigns run in your industry, competition, and the types of ads and posts that will likely convert the best.
2
SMM Strategy
Phase two is SMM Strategy. The purpose of Social Media Marketing is to generate more leads or revenue by getting your business in front of new potential customers.
Creating a social media marketing strategy helps in maximizing the quantity and quality of leads brought in throughout your advertising and management campaigns.
3
SMM Production
SMM Production is where a team of highly trained Social Media Marketing specialists work seamlessly to execute the strategy created in phase number two.
The tasks being carried out here consist of creating and laying out campaign templates, setting up all necessary tracking, writing converting copy, analysis of campaign performance, audience testing, monitoring placement time, and creating posts that are engaging.
4
SMM Tracking
SMM tracking helps to keep your active campaigns in check and sustain effectiveness and efficiency so that you get the best results possible.
This phase breaks down into four key areas: Gained Followers, Engagement Rate, Website Traffic, and Conversions.
With that said, the top metrics tracked in this phase are based on the type of campaigns being ran. More detail will be provided directly from your specialist depending on what they believe is best.
5
SMM Testing
The SMM testing phase allows advertising and management campaigns to continuously improve conversion rates over time, both on the ad level and on your site.
The key areas within your ad that will be tested are Post Text, Call-to-Actions, Link Preview Content, Use of Image vs. Video, Ad Formatting, Questions Vs. Statements, Stating the Price, Target Audience, Profile Elements and Content Type.
6
SMM Reporting
SMM reporting is a powerful resource that breaks down all of the results and progress made throughout your campaign up to that point in a clear, easy-to-grasp manner so you can see exactly how your investment is paying off.
A Social Media Management report will typically include breakdowns of your ad accounts and all tracked metrics, Conversions, Campaigns, Phone Calls, Form Submissions, Activity, and Action Plan.
7
SMM Optimization
The goal of SMM optimization is to evaluate your campaign and historical data up to this point to further refine and improve your Clickthrough rate (CTR) and Conversion Rate (CVR).
By understanding what is working and what is not, this provides a good foundation for continued improvements to make sure your campaigns are as profitable as possible.
8
SMM Consulting
In the Social Media Management consulting phase, you will sit down with a Social Media Marketing specialist to break down the current state of your campaign.
In this consultation, your SMM specialist will break down the best opportunities for growth if necessary and how to ramp up your current campaigns to continue increasing your business’s revenue.