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Social Media Marketing
Are you looking to increase your website traffic and revenue through paid advertising? SMM helps get your site in front of the right people at the right time. Partnering with Pay Social Media Marketing specialists with proven success in your industry will help maximize the number of quality leads generated for your business and the revenue earned. Click the button below to learn more about the SMM Process!
Dedicated Team Focused On Results
Keeping track of your SMM efforts and understanding what will actually get you results while still trying to manage your business is no easy feat. That is why partnering with a team of Social Media Marketing specialists with a track record for success in your particular industry is crucial. Not only will it take something off your mind to think about, but it will also ensure your advertising efforts and budget are aimed in the right direction to maximize your business’s potential new customers and exposure.
Efficient Campaign Management
In House Specialists Skilled In Every Facet Of SMM
Dedicated Project Manager Overseeing Your Custom SMM Campaign
The Social Media Marketing Process
Wondering what the process will be like to create and optimize your Social Media Marketing ad campaign? Find out by clicking on the icons below for an overview of every step in the SMM process!
Research & Strategy
SMM Production
SMM Tracking & Reporting
SMM Consulting
1
Research
The SMM research phase is fundamental when it comes to starting your advertising campaign off on the right foot.
This process is all about taking the universe of relevant audiences and filtering them down to the most effective opportunities available. This is done by taking into account things like past campaigns run in your industry, competition, and the types of ads that will likely convert the best.
2
SMM Strategy
Phase two is SMM Strategy. The purpose of Social Media Marketing is to generate more leads or revenue by getting your business in front of new .
Creating a social media marketing strategy helps in maximizing the quantity and quality of leads brought in throughout your advertising campaigns.
3
SMM Production
SMM Production is where a team of highly trained Social Media Marketing specialists work seamlessly to execute the strategy created in phase number two.
The tasks being carried out here consist of creating and laying out campaign templates, setting up all necessary tracking, writing converting ad copy, analysis of campaign performance, audience testing, and monitoring placement time.
4
SMM Tracking
SMM tracking helps to keep your active campaigns in check and sustain effectiveness and efficiency so that you get the best results possible.
This phase breaks down into six key areas: 1. CPC Tracking, 2. Event Tracking, 3. Impressions, 4. Conversion Rate Tracking, 5. Engagement Rate, and 6. Reach.
With that said, the top metrics tracked in this phase are based on the type of campaigns being ran. More detail will be provided directly from your specialist depending on what they believe is best.
5
SMM Testing
The SMM testing phase allows advertising campaigns to continuously improve conversion rates over time, both on the ad level and on your site.
The key areas within your ad that will be tested are Post Text, Call-to-Actions, Link Preview Content, Use of Image vs. Video, Ad Formatting, Questions Vs. Statements, Stating the Price, Target Audience, and Profile Elements.
Testing the ad is important, however, split testing on your designated landing page is just as crucial. That said, the areas that will be tested directly on your landing page are Body Content, Call-to-Action, Credibility Elements, Headlines and Subheadlines, Imagery, Long Copy Vs. Short Copy and Page Layout.
6
SMM Reporting
SMM reporting is a powerful resource that breaks down all of the results and progress made throughout your campaign up to that point in a clear, easy-to-grasp manner so you can see exactly how your investment is paying off.
A Social Media Marketing report will typically include breakdowns of your ad accounts and all tracked metrics, Conversions, Campaigns, Phone Calls, Form Submissions, Activity, and Action Plan.
7
SMM Optimization
The goal of SMM optimization is to evaluate your campaign and historical data up to this point to further refine and improve your Clickthrough rate (CTR) and Conversion Rate (CVR).
By understanding what is working and what is not, this provides a good foundation for continued improvements to make sure your campaigns are as profitable as possible.
8
SMM Consulting
In the SMM consulting phase, you will sit down with a Social Media Marketing specialist to break down the current state of your campaign.
In this consultation, your SMM specialist will break down the best opportunities for growth if necessary and how to ramp up your current campaigns to continue increasing your business’s revenue.