If you had to whittle down everything that describes your business into a few concise sentences, what would you say?
I know I’m putting you on the spot here, but you have to be quick with the answer when it comes to presenting your brand to new customers.
This is where knowing your brand mission statement comes into play.
It’s like formally introducing your business to the world.
When people refer to your business, how would you like them to describe what you do and who you are?
To make this process as easy as possible for you, we are here to guide the way.
Today we will break down and Brands mission statement and some steps to help you write your own.
What Is A Brand Mission Statement?
A brand mission statement summarizes precisely what you do and what you have to offer the world within a few sentences or less.
It’s something that you are known for or something that you want to be known for doing.
Your brand mission statement Describes where you plan on taking your business in an action-packed bold statement.
It solidifies everything that your business is and acts as an anchor.
Don’t worry; you can change the statement over time as your business evolves; however, it’s not something that should shift every other day.
Choose a statement that you can stand by as an organization for the foreseeable future (think in terms of years).
Do you have an idea what your statement is?
No worries if the answer is no.
After today’s article, you will have all of the tools necessary to get the job done right!
Why Do Businesses Need A Brand Mission Statement?
A well-crafted mission statement aims to clarify what you do and help people build an emotional connection with you as a business for both customers and potential team members.
Your mission statement will stand out to like-minded people who want to participate in your journey to achieve the impact you’re after.
It’s almost as if you’re taking your goals and throwing them into the world for everyone to see and cheer you on at the same time.
Your brand mission statement will provide your customers with the precise reason they should do business with you over the competitor down the road.
What’s stopping you from buying a Honda over a Toyota?
Or Apple or Samsung?
It’s the connection you have with that company and the message it puts out.
One resonates with you more and represents a version of how you see yourself.
Elements Of A Great Brand Mission Statement
Your brand mission statement should inspire both your employees and customers to want to work with you; it’s that plain and simple.
How do you plan on wowing the pants off of the people your business is trying to attract?
Don’t try to promise something that’s so far out of reach that isn’t possible to achieve.
Let’s say you are a personal trainer.
Don’t make your mission statement something like giving the six-pack abs in 2 days of physical training or less worldwide.
Make it something that people can genuinely believe is doable and is inspiring enough to get behind.
One of my favorite examples of this is from Life Is Good: To spread the power of optimism.
Here are the four major elements of a great brand mission statement for you to think about to make it a little easier on you:
Specificity: Relay the problem you are striving to solve back to your business.
Value: What extraordinary value are you offering to both your employers and customers?
Plausibility: Make it something reasonable to achieve.
Inspiration: Why should people care to work with your company?
Focus on making it sweet to the point and awe-inspiring so that people will remember you and your mission for years to come.
4 Tips To Making A Fantastic Brand Mission Statement
Creating your brand mission statement is a loaded project.
It’s something that will stick around with you for many years to come and will get tossed around from person to person as your message begins to spread.
The pressure is on, but it doesn’t have to be.
Here are some tips to help you develop your brand mission statement that will relate to everyone you wanted being part of your mission.
1. Don’t Tie Yourself Down To One Thing
Try not to put too many barriers around what it is that you can grow into.
Meaning that if you operate as a local business now and you plan on selling globally in the future, then try to keep that relevant in your vision.
If you make a mission statement too constricting, then you’re going to find it hard to stay within the boundaries that you created for yourself.
Keep your mission statement open enough to the point where you can grow into the vision you see yourself going or leave room for places that you didn’t expect to grow into.
2. Think About The Years To Come
Your mission statement is going to be a driving force in your business for years to come.
Thinking two months out doesn’t give you very much motivation or purpose in the long run.
Try to create a statement that will keep you motivated throughout the next few years.
Aim for at least two years or judge based on how fast your company is growing.
3. Change And Adapt As You Grow
Nothing about business is linear.
The truth is that you’re going to grow, and you’re going to move in different directions as time continues to pass.
It’s impossible to know exactly what’s going to happen in the future and what it will look like.
Keep your brands’ mission upfront and center in your mind so when things start not to look aligned anymore, you can pivot and shift in the right direction accordingly.
4. Make It Short And Punchy
Don’t bother people with a bunch of statistics within your brand mission statement; it is not supposed to drag on and put people to sleep.
You’re trying to inspire and resonate with people on a level that will create an emotional connection and make them want to be a part of your movement.
Get people excited to walk with you and buy into your companies values through your products and services.
Examples Of Brand Mission Statements
If you’re someone who learns by example, don’t worry; we got what you need.
Here’s a list of some of the largest brands out there and the mission statements behind them that continue to propel them forward.
Nike – Bring inspiration and innovation to every athlete* in the world
Tesla – To accelerate the world’s transition to sustainable energy.
Apple – to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons, and consumers in over 140 countries worldwide.
Google – To organize the world’s information and make it universally accessible and helpful.
Netflix – We want to entertain the world.
Samsung – Inspire the world, create the future.
Hubspot – help millions grow better
Canva – Living and breathing diversity and inclusion in how we work every day at canva.
Facebook – gives people the power to build communities and bring the world closer together.
Bluehost – To bring together technology, people, products, and data to create solutions that help small businesses succeed.
Capital One – To help our customers succeed by bringing ingenuity, simplicity, and humanity to banking.
Chase – To enable more people to contribute to and share in the rewards of a growing economy.
Conclusion
Your brand’s mission statement is meant to define, in simple terms, what your business does and what you are aspiring to do.
It’s your chance to tell the world why they should come and be apart of what you are trying to create.
Show your customers why they should choose you over the other businesses out there to choose from.
Remember to think about the long-term impact you want to create and how you plan to achieve it.
Thank you for hanging out with us today; we appreciate you!
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